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18th September 2019

Why Architects use CGI: The Benefits of Architectural Visualisation

Architectural visualisation is the term that describes the designs of a building before they are built. This can refer to basic sketches and 2D drawings, both of which still have value in modern architecture. But now, architectural visualisation has reached a greater level of sophistication, and has become much more advanced, employing the latest technological advancements to present 3D renderings and interactive virtual reality tours.

As with any creative process, the creator is always going to want to portray their ideas in the best, most appealing and professional way possible. Also, strong imagery works best for selling ideas and concepts to decision-makers.

The use of 3D renderings and computer-generated imagery provides photo-quality visuals that can be almost identical to real photographs. This ‘hyperrealism’ in our architectural visualisation gives architects and designers many advantages: it means more options can be explored without the associated cost, and it can inform project stages beyond concept and schematics by laying out the design intent very clearly. This means the details later on in the project will be well-positioned to meet the design intent. The clarity and attention to detail of our visuals ensure nothing is lost later in the process.

Architectural rendering and technology can revolutionise the way people build things. 3D renderings put an architect in direct control over the entire project from start to finish. It also gives them the ability to experiment with the visual aspects of any building design.

Architectural Image created for Futureway Developments:

It’s possible to elicit an entire set of emotions by showing 3D visualisation to the potential buyers. When they can see how something will look in real-time and 3D space, it’s much more likely that they will agree to invest. Architectural agencies have been able to increase their sales greatly since they started using 3D visualisation and rendering.

Using artificial intelligence in architectural rendering will give way to a lot of new innovations, allowing architecture to develop even further as an art form. As the technology continues to evolve, soon it will become the norm for architectural visualisations to be augmented, and perhaps even surpassed, by virtual reality visualisation, which will maximise the immersive experience of early design stage concepts.

At D Cube Design, we focus on the production of high-end visuals for Architects and Interior Designers and have built a huge wealth of knowledge and experience that enables us to produce the kind of images that will maximise the emotional buy-in from the potential buyer. Get in touch today for a free consultation.

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